Who: After the process of interviewing five people who would not fit into my target market, I found that not every store has this problem with needing to know how much the items cost that are in your cart before checking out. I found that big box stores such as Walmart, Target, Sams Club, etc. are where this problem exist more acutely. Smaller stores such as convenience stores, drug stores, and some variety stores don't seem to have this issue as wide spread. With this information, I concluded that big box stores are inside the boundary, whereas smaller convenience stores are outside the boundary.
What: Through my interviews, I also found out that some stores may have there own solution to solve this problem and may not wish to use mine.
Why: smaller stores where shoppers tend to buy less items per visit are less likely to possess this need. Whereas big box stores and grocery stores where customers tend to purchase a large number of items per visit are much more likely to possess this need.
Inside the boundary:
Who: Big Box Stores such as Walmart, Target, Winn-Dixie, Publix, Sam's Club, etc.
What: Stores that do not have a solution already in place.
Why: Customers tend to buy a large amount of items per visit.
Outside the boundary:
Who: Small convenience stores, drug stores, some variety stores, etc.
What: Stores with their own solution already in place.
Why: Customers tend to buy a small amount of items per visit.
Hi Nicole,
ReplyDeleteConducting these interviews really does humble you, doesn't it? At least for me it was, I went from thinking that EVERYONE needed my product when in reality only a select group of people do. On the bright side, I think it is awesome that the stores that fit your demographic are actually the big stores. This gives you the possibility of getting more exposure and charging more for your services.