Disclaimer: Please read my "Quick Note" post before you read this one. I have decided to change ideas and my new idea is explained in more depth in that post so that you can get a better idea of the business I am discussing in this and future posts.
- You: For this business I plan to start in The Villages and grow to be available throughout the state of Florida. I have personally experienced people with this need and the unneeded stress and anxiety it puts on them.
- What are you offering to customers: I am offering my customers the idea of no more car payment, no more car maintenance stress, no more driving anxiety, and no more relying of other people to get you where you want to go.
- Who are you offering it to: I am offering this idea to The Villages citizens age 60 and older who can no longer drive themselves or do not like driving themselves but still have places to go and things to do.
- Why do they care: My customers care because if they cannot drive themselves and they have no one who can drive them then they are stuck at home. Or if they do not like driving they may let that limit them in the things they do. Studies have show that there are countless benefits of an active social life for older adults, and my business would make that possible.
- What are your core competencies: We are different from any other similar business because we cater to the older community. All of our drivers would be CPR certified and have some Emergency training as well as clear background checks and driving records so you know you are in safe hands with us. Also, for those who are medically unable to drive we may even be covered by their health insurance. We would also have hubs placed across the city, so that a customer could have a ride at there door minutes after calling.
Hi Nicole,
ReplyDeleteYour idea napkin is very concise and accurately conveys your intentions and idea is a straight forward and simple to understand manner. I think you make it very clear who the group you are targetting is and what you aim to do with the older driving population. While I like your idea, I think it's also important to consider how the funding of a project such as this would work as I feel thinking such as CPR certification and the driving service itself would be rather expensive.
Hello Nicole,
ReplyDeleteWhat I especially like about your post is how direct and precise you are with everything. You know exactly where your geographic location is, something I lacked to be precise about, and what your direct audience will be when you first begin your entrepreneur experience. I also really liked how in your evaluation you included statistics to back up your apparent need in your community.