21 - Reading Reflection No 2

Book: "The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki

1.  What was the general theme or argument of the book? The overall topic of this book is to help build a marketing presence through connectivity and the use of social media. It goes through multiple social media platforms and explains how to successfully market a product through each social media platform. This book also made the argument that social media is one of the most important metrics for reaching potential customers. It is a great book for people who need to build social capital in their business.
   
2. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? The book really connects what I am learning in ENT3003 because every assignment we have in this class is posted in a blog which is a form of social media. The introduction of the book states, " In a perfect world, however, you would develop better techniques than us, and you'd tell us how to improve our game too." That reminds me of this class because it is so peer based. We try to help each other out and improve each others ideas. This class leaves most everything up to you and that's how this book approaches social media. They give you some tips and tricks but want you to put your own spin on it.
   
3. If you had to design an exercise for this class, based on the book you read, what would that exercise involve? I think a very fun activity for those in the class could be for the students to pick their favorite content producing account, whether it be a journalist, newspaper, blog, store, restaurant or any other entity, and go down the list and find several of the over 100 tips being replicated on the account. I think that you will find that many of the great content producers will be tapping into at least 30 or more of these tips, perhaps over half of them. Also, the students could find a few tips that aren't already implemented and talk about how that specific account could do so.
   
   
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations? The biggest takeaway that I took from reading this book was how to properly handle the comments section on social media. I have seen business respond to customers in the past, but I never realized that there was a proper way to do it. There was a part in the book that says it's okay to respond to negative comments but to only respond once, otherwise it turns into an argument online and seems unprofessional.