10 Resources that makes us special:
- Cater to the older community
- valuable and non-substitutable but, not rare or unique
- CPR certified drivers
- valuable, rare, and non-substitutable but not inimitable
- Clear background checks
- valuable, somewhat rare, and non-substitutable but not inimitable
- Local hubs for quick service
- valuable, and rare but not inimitable or non-substitutable
- monthly membership cost
- valuable and rare but not inimitable or non-substitutable
- Quality of service
- valuable and non-substitutable, but not inimitable or rare
- Timeliness
- valuable, rare, non-substitutable but not inimitable
- Friendly and personable drivers
- valuable, rare, non-substitutable but not inimitable
- The ability to become familiar with a specific driver and grow trust in that driver
- valuable, rare, inimitable, and non-substitutable
- The amount of flexibility and ease of use with our service
- valuable and non-substitutable, but not rare or inimitable
Through this analysis of my ventures resources and there VRIN capabilities, I believe that my top resource is the customers ability to become familiar with a specific driver and grow trust in that driver. This resource is more important to my venture than all other resources because it meets all of the VRIN requirements and, much like the relationship between a customer and their hair dresser, it is an aspect of my venture that would grow my customer loyalty and my brand equity.
